With Gina’s years of experience in home shopping, 100s of product launches and presentations in both the food and beauty categories, 1000s of successful appearances on-air, and multi-millions in sales for brands, Gina is a force to be reckoned with. She inspires her audiences with her knowledge, spontaneity, and big personality. Gina’s first ever QVC show exceeded sales projections. She accumulated $350,000 in an hour – $100,000 over her goal!
Gina started representing numerous Gourmet food brands on QVC in September 2019 with multiple product sell-outs consecutively for the very popular Delizioso desserts. She is also the host for LE Waf Belgian waffles and RiiCE The Bar snack bars.
Gina continues to inspire audiences and consumers with her motivating and exquisite delivery.
If you have an item you want Gina to represent, please fill out the contact form.
Gina’s journey to QVC was not an easy one. For years, she would send QVC audition tapes of her selling multiple products. In fact, she sent QVC seven audition tapes and after the sixth tape, she was told to not submit them anymore because they have seen her work, but Gina still didn’t work there. However, she knew it was the perfect fit for her skillset. She was determined so she continued to persevere… and sent more tapes.
While she was working at Tango Traffic, her friend told her that QVC was auditioning for guest hosts, so Gina made an appointment to audition. She did so well during her first audition round that they asked her to return. This is when everything changed. She was asked to come back and audition in the beauty category. She was first given nail polish to demonstrate. Then, her second item was a bottle of WEN. Gina was so happy to talk about WEN at her audition because she had just started using it (thanks to her mom who is a hair stylist).
Gina shared all the benefits of using WEN and what it did for her hair. At the same time, the creator of WEN, Chaz Dean was looking for a local backup guest to go on for him when he couldn’t appear. QVC matched them up and Chaz trusted Gina to sell his products.
In April of 2014, Gina was hired to represent WEN and share her love and passion of the products to viewers nationally and internationally. She launched WEN in Canada on the Shopping Channel, which resulted in a sell out on the day as well as on QVC, QVC UK, QVC Japan, and on QVC’s 24-hour all beauty channel, Beauty IQ. Gina had a standing show on Wednesday called “WEN Wensdays” and represented WEN until July of 2019.